Taking advantage of your free directory profile is the first step in attracting more customers to your business. To make the most of your profile, it is important to think about what your customers would like to know before enquiring about your services. This article provides a list of suggested information to include in your profile to address your potential customers' needs or questions.
1. Summary of services
It is important that customers understand what you do. Be specific about the skills, techniques or modalities that you are able to offer. For example, if you are a yoga instructor then make sure you say the type of yoga that you base your practice on so that a more educated or informed customer is able to make the distinction. Ensuring that customers know what services they will receive if they use your services is a really great way to set their expectations upfront.
2. Qualifications and Memberships to any Professional Associations
You want your profile to help you build trust with your customers. By providing a brief list of qualifications and professional memberships, you are demonstrating that you have the relevant training to support their needs. This will provide your potential customers with a sense of comfort.
3. Experience
Be sure to mention your years of experience and any career highlights that you think are relevant. This will enhance your credibility with customers, particularly those that may be new to your category of services.
4. Price
Pricing information is important to state upfront as well as any policy relating to cancellations. This means that customers know before they make an enquiry what they will be charged for your services and eliminates any uncomfortable conversations later. It is also a good idea to include the date that your prices have been updated so that if you decide to increase them further down the track but forget to update your profile, it is not perceived as misleading the customer.
5. Hours of operation
This will help customers understand both when your services are available and an appropriate time to make telephone enquiries. This will not stop customers from calling at some strange times of day but at least it will help set their expectations.
6. Ensure that you spell and grammar check your profile
Make sure you do this before you submit your profile. Many customers will discount profiles that have not completed these simple tasks.
If you have any questions about your profile, then please feel free to contact us. If you want to share your thoughts or other ideas, then just post a comment below.