Hints & Tips for Online Marketing
Making the internet work for your business can have some excellent upside but if you go into it unprepared, it can become an absolute minefield. Here are my top five tips to successfully kick start online marketing for your business:
- Install Google's free analytics tool. It will monitor your traffic and evaluate the success of any online marketing campaigns over time.
- Submit your website to all the search engines and any relevant directories so that the web knows you exist
- Do your homework! There lots of terms that you need to get your head around before you formulate your marketing plan. As a starting point, do some research on terms such as search engine optimization (SEO), pay per click (PPC) and social marketing such as Facebook and Twitter.
- Start small and scale up your budget once you know it is working. It is easy to spend lots of money with low returns.
- Many people think the internet means instant success but it is a highly contested space. There are lots of factors at play so evaluate your efforts over a realistic timeframe.
These are just some of the hints and tips that we discussed on the day. If you have some other great ideas that you want to share, please feel free to post a comment below!
Posted:
26/10/2009 3:34:02 AM by
Kareene Koh | with
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